You can use online tools like Google PageSpeed Insights and Web Page Test to test your site speed and identify weaknesses in your site’s performance as well as which areas could use some optimization.īut why is page loading speed crucial to your ecommerce store ’s success in the first place? Well, for starters, Google loves pages that load fast. A study by Google found that with every second it takes for a page to load, a site’s bounce rate goes up. In the highly competitive world of ecommerce, the longer you take to optimize website speed, the more you risk watching your customers move on to a faster competitor’s site.
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